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More than a research agency
+48 (24) 355 77 00
Grunwaldzka 5, 99-301 Kutno, Poland

Research solutions

ASM has been providing research services since 1996. Sharing the same passion for quality of services and customer satisfaction we offer our services to our clients which we believe is very beneficial for both sides.

ASM is a solid company with vast experience in B2B or B2C business but also public sector offering full range of qualitative and quantitative research methodologies at competitive prices. We became a leader in providing research services for the construction sector in Poland and we also offer services for clients in Europe from various market research sectors. We are young creative team and we engage in research projects that produce reliable, relevant and actionable results.

FOR BUSINESS PARTNERS

We have know-how and experience in managing ad hoc research in the following areas:

Customer satisfaction and service quality research

Brand awareness and brand image

Customer behaviour, attitude and preferences

Motivation and decision making processes

Market size, share, demand forecasting, client segmentation

Testing new products, packaging, names, logos, advertisements

Company’s internal environment analysis and employee satisfaction survey

Analysis of price ranges, effectiveness of promotion activities, distribution channel

Benchmarking

In order to gather detailed information about the selected markets and its consumers we offer:

Preliminary market analysis:

  • values of selected macroeconomic indicators regarding investigated sector
  • market outlook & forecasts
  • experts’ opinions aimed at diagnosing current problems on the market and opportunities for development

Field research:

  • Sales volumes and domestic demand for particular product
  • Formal and informal limitations to enter the export market
  • Economic condition of the country, its citizens and particular sectors covered by the analysis
  • Competition (existing/potential, producers of substitutes)
  • The image and perception of products in a particular industry
  • Price level analysis
  • The main products/services sales’ channels

If your company is interested in other areas of research that will help to ensure success on international markets please contact ASM team for different research solutions!

Enlarge Your export with us!

FOR PUBLIC SECTOR

 

We have know-how and experience in managing application and implementation of research for the public sector (education, labour market, administration, health care) in the following areas:

  • Evaluation studies
  • Customer satisfaction and service quality research
  • Research of training needs and competency profiles
  • Study of the effectiveness of the education system, pilot schemes of test tasks

  • Testing new models and development needs
  • Socio-economic diagnosis
  • Study of the potential of academic institutions and business entities
  • Analysis of the level of innovation and the demand for proinnovative services

FOR R&D

 

To our project partners we offer:

  • Market analysis (national and European level state of the art & field research on market condition, demand, potential, trends)
  • Business environment analysis (i.e. SWOT, PESTEL)
  • Creation of innovative business models for new technologies
  • Linking R&D with industries & society: exploitation plans
  • Analysis on customers’ & end users’ motivations, behavioural patterns, attitudes, awareness
  • Socio-economic analysis of new technologies on society and economy

  • Decision making process analysis in private and public institutions
  • Policy analysis including national and European legislation
  • Testing new or existing technologies /services
  • Creation and implementation of raising awareness strategy & campaigns
  • Promotion, dissemination and exploitation of market results
  • Workshops and conferences organisation and management
  • Project management (PMI methodology), website management

GET GLOBAL WITH US

Are you planning foreign expansion, entering new markets or maybe just want to verify the company market share and enrich your offer abroad?

The knowledge which countries present high export potential in particular industry as well as what are the needs and expectations of customers, barriers and competition is a key to success. We invite you to take advantage of our offer for research and analysis on foreign markets.

How to achieve export success?

We will help you!

 

One of the key stages in the development of global business strategy, preceded by the analysis of the internal environment (identification of key competencies, unique resources, strengths and weaknesses) is an analysis of the external environment. Not only it is based on the estimation of market size and its segmentation, but also on the analysis of the competition and forces influencing it.

 

If you are planning foreign expansion, choosing right direction and preparing an offer that corresponds to the needs of a particular market is a crucial milestone.

 

How to select markets with high export potential in your industry? We will help you to solve this problem!

Keeping in mind your company’s success we will conduct a preliminary market analysis, taking into account such factors as: the values of selected macroeconomic indicators regarding your sector, market outlook & forecasts, and experts’ opinions aimed at diagnosing current problems on the market and opportunities for development.

This essential knowledge will allow you to select the most appropriate markets for your offer and lay the ground work for carrying out further field research in order to select the right products/services and strategy for entering particular markets.

If your company is already operating on foreign markets and increasing your market share is your next strategic goal – we will advise you on what the customers expect!

FOR BUSINESS PARTNERS

We have know-how and experience in managing ad hoc research in the following areas:

Customer satisfaction and service quality research

Brand awareness and brand image

Customer behaviour, attitude and preferences

Motivation and decision making processes

Market size, share, demand forecasting, client segmentation

Testing new products, packaging, names, logos, advertisements

Company’s internal environment analysis and employee satisfaction survey

Analysis of price ranges, effectiveness of promotion activities, distribution channel

Benchmarking

In order to gather detailed information about the selected markets and its consumers we offer:

Preliminary market analysis:

  • values of selected macroeconomic indicators regarding investigated sector
  • market outlook & forecasts
  • experts’ opinions aimed at diagnosing current problems on the market and opportunities for development

Field research:

  • Sales volumes and domestic demand for particular product
  • Formal and informal limitations to enter the export market
  • Economic condition of the country, its citizens and particular sectors covered by the analysis
  • Competition (existing/potential, producers of substitutes)
  • The image and perception of products in a particular industry
  • Price level analysis
  • The main products/services sales’ channels

If your company is interested in other areas of research that will help to ensure success on international markets please contact ASM team for different research solutions!

Enlarge Your export with us!

FOR PUBLIC SECTOR

 

We have know-how and experience in managing application and implementation of research for the public sector (education, labour market, administration, health care) in the following areas:

  • Evaluation studies
  • Customer satisfaction and service quality research
  • Research of training needs and competency profiles
  • Study of the effectiveness of the education system, pilot schemes of test tasks

  • Testing new models and development needs
  • Socio-economic diagnosis
  • Study of the potential of academic institutions and business entities
  • Analysis of the level of innovation and the demand for proinnovative services

FOR R&D

 

To our project partners we offer:

  • Market analysis (national and European level state of the art & field research on market condition, demand, potential, trends)
  • Business environment analysis (i.e. SWOT, PESTEL)
  • Creation of innovative business models for new technologies
  • Linking R&D with industries & society: exploitation plans
  • Analysis on customers’ & end users’ motivations, behavioural patterns, attitudes, awareness
  • Socio-economic analysis of new technologies on society and economy

  • Decision making process analysis in private and public institutions
  • Policy analysis including national and European legislation
  • Testing new or existing technologies /services
  • Creation and implementation of raising awareness strategy & campaigns
  • Promotion, dissemination and exploitation of market results
  • Workshops and conferences organisation and management
  • Project management (PMI methodology), website management

GET GLOBAL WITH US

Are you planning foreign expansion, entering new markets or maybe just want to verify the company market share and enrich your offer abroad?

The knowledge which countries present high export potential in particular industry as well as what are the needs and expectations of customers, barriers and competition is a key to success. We invite you to take advantage of our offer for research and analysis on foreign markets.

How to achieve export success?

We will help you!

 

One of the key stages in the development of global business strategy, preceded by the analysis of the internal environment (identification of key competencies, unique resources, strengths and weaknesses) is an analysis of the external environment. Not only it is based on the estimation of market size and its segmentation, but also on the analysis of the competition and forces influencing it.

 

If you are planning foreign expansion, choosing right direction and preparing an offer that corresponds to the needs of a particular market is a crucial milestone.

 

How to select markets with high export potential in your industry? We will help you to solve this problem!

Keeping in mind your company’s success we will conduct a preliminary market analysis, taking into account such factors as: the values of selected macroeconomic indicators regarding your sector, market outlook & forecasts, and experts’ opinions aimed at diagnosing current problems on the market and opportunities for development.

This essential knowledge will allow you to select the most appropriate markets for your offer and lay the ground work for carrying out further field research in order to select the right products/services and strategy for entering particular markets.

If your company is already operating on foreign markets and increasing your market share is your next strategic goal – we will advise you on what the customers expect!

ASM - Centrum Badań i Analiz Rynku to polska firma działająca od 1996 r. w kraju i w Europie. Posiadamy status centrum badawczo-rozwojowego. Działamy w następujących obszarach:
  • marketingowe badania i analizy rynku dla przedsiębiorstw;
  • gotowe raporty rynkowe;
  • badania i projekty na zlecenie instytucji publicznych;
  • nowatorskie projekty międzynarodowe;
  • Branżowe Programy Promocji Ministerstwa Gospodarki;
  • klastry i stowarzyszenia sektorowe;

Tworzymy zespół badawczy, łączący wiedzę z takich dziedzin jak: socjologia, psychologia, ekonomia, zarządzanie i marketing, statystyka, ekonometria.

Zapraszamy do zapoznania się ze szczegółami naszej działalności oraz do kontaktu – jesteśmy do Państwa dyspozycji.

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